HASSELBLAD

VANDRA CAMERA STRAP

THE FREEDOM TO ROAM

In Sweden, people have the freedom to fully enjoy the gift of nature, whether it’s roaming country roads, hiking in the arctic Lapland, or wandering the rocky coastlines. This right, and long-standing Swedish tradition, is known as “Allemansrätten,” or “Freedom to Roam,” celebrates nature and encourages people to enjoy and revel in the land.

Inspired by the spirit of Allemansrätten, Hasselblad presents the Vandra Camera Strap, encouraging users to go outdoors and capture the scale and pace of the natural world.

Whether deep in a forest or the streets of a concrete city, the Vandra Camera Strap incorporates the appreciation of nature and the spirit of roaming into the design with comfortable and convenient materials that allow the user to fully engage with their surroundings.

The XH Converter 0,8 brings new opportunities to Hasselblad photographers with the ability to unlock a whole new set of H System lens capabilities. The XH Converter 0,8, used on HC/HCD lenses attached to an X System or 907X camera, reduces the focal length of the lens by a factor of 0,8x, which delivers a wider field of view and improves the maximum aperture of the lens by two-thirds of a stop. Additionally, the XH Converter 0,8 improves lens performance in terms of contrast and apparent sharpness across the entire frame.